Sample internal communications plan

Context: To keep all staff on the same page as we move into the next phase of the coronavirus pandemic, the newly-formed internal comms squad will be sharing updates to company policy and similar announcements through all-hands meetings, blog posts, etc.

Guiding principles: transparency, empathy, discoverability, adaptability

Plan owner: Sarah Goff-Dupont

Last updated: June 10, 2020

 

 

Content

Audience

Channels

Purpose

 

Content

Audience

Channels

Purpose

Daily

  • Compilation of COVID news and other relevant developments

  • Executive team

  • #exec-updates channel on Slack

  • Compile relevant news items for execs so they can stay focused on running the business

Weekly

  • Message from the CEO

  • All staff

  • Video (embedded in a Confluence page)

  • Make sure top leadership stays visible; maintain connection

Fortnightly

none

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Monthly

  • Updates to leadership toolkit

  • Team leads

  • Confluence page

  • Provide leaders with resources and tips for managing distributed teams

  • Global town hall

  • All staff

  • Livestream via YouTube

  • Share progress on company-level OKRs and other business-as-usual updates

  • Open Q&A with CEO related to the pandemic

Quarterly

  • Earnings report + shareholder letter

  • All shareholders

  • Investment analysts

  • Industry analysts

  • Post on investor relations page

  • Publicly celebrate successes

  • Keep investors and analysts apprised of our financials and direction for the near term

Yearly

  • Annual report

  • All shareholders

  • Investment analysts

  • Industry analysts

  • Post on investor relations page

  • Recap our successes and financials for the fiscal year

  • Share our vision for the upcoming year

Ad hoc

  • Company policy updates

  • Shared first with team leads, then with all staff 24 hrs later

  • Confluence pages or Slack, as appropriate

  • Provide staff with timely information on travel policies, return-to-work preparations, etc.