Sample internal communications plan

Context: To keep all staff on the same page as we move into the next phase of the coronavirus pandemic, the newly-formed internal comms squad will be sharing updates to company policy and similar announcements through all-hands meetings, blog posts, etc.

Guiding principles: transparency, empathy, discoverability, adaptability

Plan owner: Sarah Goff-Dupont

Last updated: June 10, 2020

	Content	Audience	Channels	Purpose

	Content	Audience	Channels	Purpose
Daily	Compilation of COVID news and other relevant developments	Executive team	#exec-updates channel on Slack	Compile relevant news items for execs so they can stay focused on running the business
Weekly	Message from the CEO	All staff	Video (embedded in a Confluence page)	Make sure top leadership stays visible; maintain connection
Fortnightly	none	---	---	---
Monthly	Updates to leadership toolkit	Team leads	Confluence page	Provide leaders with resources and tips for managing distributed teams
Monthly	Global town hall	All staff	Livestream via YouTube	Share progress on company-level OKRs and other business-as-usual updates Open Q&A with CEO related to the pandemic
Quarterly	Earnings report + shareholder letter	All shareholders Investment analysts Industry analysts	Post on investor relations page	Publicly celebrate successes Keep investors and analysts apprised of our financials and direction for the near term
Yearly	Annual report	All shareholders Investment analysts Industry analysts	Post on investor relations page	Recap our successes and financials for the fiscal year Share our vision for the upcoming year
Ad hoc	Company policy updates	Shared first with team leads, then with all staff 24 hrs later	Confluence pages or Slack, as appropriate	Provide staff with timely information on travel policies, return-to-work preparations, etc.